BBA stands for Bachelor of Business Administration. It is a Bachelor's Degree course that focuses on management and administration studies. It is an undergraduate level course.

BBA is a general management course. Generally, the course doesn't focus on any specific discipline or sub-field within the field of management. It covers all the basic elements of management education. That's why it is labelled as a general management course.

This general management course covers basic topics like HR management, organizational behavior, business communication, management skills, office/organization administration, finance management, business laws, business ethics, accounting, planning, international business, retail management, supply chain management, marketing and operations management.